SEO Strategist
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Job Description
SEO Strategist driving search visibility, content strategy, and client growth for Directive Consulting, a B2B marketing agency. Managing SEO campaigns, reporting, and enterprise client relationships remotely in Canada.
Responsibilities:
- Create custom client strategies and implement best practices to achieve NSMs
- Use client marketing goals, campaigns, and historical performance to optimize strategies over the client lifecycle
- Work with the Associate Director to address roadblocks affecting strategy and goal attainment
- Craft creative briefs and compelling content campaigns using competitor and audience insights
- Apply LTV:CAC modeling, customer generation, share of SERP, and content production practices
- Set client goals using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
- Obtain Associate Director approval before presenting goals to clients
- Manage strategy execution and clarify ownership of tasks across Directive and client teams
- Delegate and track tasks in Asana, coordinating with Specialists, clients, and Project Managers
- Collaborate with content writers and designers to deliver high-quality content campaigns on time
- Serve as the main interface between clients and internal teams
- Build client relationships and proactively communicate timelines, progress, roadblocks, growth opportunities, and account changes
- Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence
- Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
- Identify opportunities for service-line growth, increased budgets, upsells, cross-sells, and referrals
Requirements:
- Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
- Ability to analyze website traffic and SEO metrics using tools such as Google Analytics
- Strong client-facing communication skills and ability to own stakeholder relationships
- Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools
- Proven organizational, project management, and time management skills
- Must have agency experience
- Must have B2B tech and/or SaaS experience
- Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
- Must reside permanently in Canada and have established, current authorization to work there
- Ability to operate a laptop, software platforms, and office productivity tools
- Reliable internet access and professional background
- Ability to remain stationary for extended periods and observe and interpret written/verbal communication
Benefits:
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Gympass
- Unlimited PTO (2-week minimum)
- Paid company holidays
- Birthday off
- End of Year Recharge, closed December 24–January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, scaling in total amount over time
- Annual anniversary trip with peers and executive leadership
- Remote work from a home office
- PC or Mac available
- Set living wage at Directive
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