Senior Manager, SEO & Content Strategy
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Job Description
Senior SEO Manager driving organic growth for Nielsen, a media insights company, through technical SEO and content strategy. Optimizing Nielsen.com for traditional search and generative AI discovery.
Responsibilities:
- Own the SEO roadmap for Nielsen.com
- Partner with Creative and Content teams to produce content optimized for human intent and LLM discovery
- Lead technical SEO across WordPress VIP and Webflow
- Define site architecture, schema markup, and performance requirements with Web Ops and Engineering
- Administer and use BrightEdge, Screaming Frog, and SEMrush
- Partner with Paid Media on holistic SEM strategies
- Align SEO with Social and Email channels
- Provide SEO guidance to global international teams
- Conduct content audits and gap analyses
- Train internal content contributors on tagging, keyword strategies, and AIO best practices
- Drive measurable pipeline growth for Nielsen.com
Requirements:
- 4–7 years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries
- Matrixed/agency experience required
- Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog
- Proven experience applying AI tools to SEO workflows, including prompt engineering, AIO strategy, and automated insights
- Traditional technical SEO expertise, including schema, indexing, and site structure
- Exceptional analytical skills with a test-and-learn mindset
- Strong stakeholder management abilities
Benefits:
- Remote work opportunity
- Equal opportunity and diverse, inclusive workplace
- Work environment free from discrimination and harassment
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