Director, Omnichannel Marketing
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Job Description
Director of Omnichannel Marketing at Crinetics, a pharmaceutical company, designing and executing marketing strategies for patient engagement. Leading cross-channel campaigns while ensuring compliance with regulations.
Responsibilities:
- Develop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors
- Design and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging channels
- Partner closely with HCP marketing, patient marketing, and commercial teams to ensure omnichannel plans align with brand strategy, launch plans, and lifecycle management objectives
- Lead the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisions
- Oversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with modular content strategies
- Manage media and channel strategy in partnership with agencies, including paid, owned, and earned media planning and optimization
- Leverage data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategies
- Collaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectiveness
- Lead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content development
- Contribute to the development and evolution of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operations
- Ensure compliance with regulations related to promotion, advertising, off-label use, data privacy, patient safety, and other applicable pharmaceutical marketing requirements
- Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy
- Other duties as assigned.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred
- At least 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma industry
- Alternatively, at least 12 years of experience with a Master’s degree
- Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints
- Proven track record of successfully supporting product launches and lifecycle management through integrated marketing approaches
- Experience in rare disease and/or endocrinology highly desirable
- Strong ability to lead cross-functional teams and influence senior leaders without direct authority
- Deep understanding of digital marketing, CRM, analytics, and marketing technology ecosystems
- Experience managing agencies, vendors, budgets, and complex project timelines
- Excellent verbal and written communication skills
- Understanding of FDA regulations and the pharmaceutical promotional environment.
Benefits:
- Health insurance plans including medical, dental, vision, and basic life insurance
- 20 days of PTO
- 10 paid holidays
- Winter company shutdown
- Discretionary annual target bonus
- Stock options
- ESPP
- 401k match
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