Director, Point of Care – Molecular Marketing
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Job Description
Director of Point of Care/Molecular Marketing at QuidelOrtho responsible for commercialization of POC and MDx products. Managing product forecasts and developing marketing strategies in the United States.
Responsibilities:
- Manages and directs team of marketing managers responsible for the POC and MDx portfolio
- Develops goals with Marketing Director/Managers and provides guidance and support in daily activities
- Segments market and develops product positioning, messaging, and selling strategies for the entire POC & MDx portfolio
- Develops marketing plans for assigned products to support annual operating plan and guide new product launches
- Assesses financial impact of marketing plan and provides data to support management approval
- Creates and launches programs and collateral material in line with established marketing plans
- Tracks and analyzes sales performance and financial data related to products
- Manages Annual and LBE forecasts for assigned product(s) and/or market segments
- Drives field strategic initiatives to meet revenue expectations for the POC portfolio
Requirements:
- BS or BA degree; MBA preferred
- Minimum of 5 years’ experience in diagnostics industry; 12+ years preferred
- 8 years’ experience in sales or product management strongly preferred
- 3 years' experience managing and leading a team
- Experience in new product development and product launches highly desired
- Life Sciences background a plus
- Must be willing to travel up to 20% overnight
Benefits:
- medical, dental, vision, life, and disability insurance
- 401(k) plan
- employee assistance program
- Employee Stock Purchase Plan
- paid time off (including sick time) and paid Holidays
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