Director Product Marketing
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Job Description
Director of Product Marketing at Centivo driving strategic product marketing initiatives. Focused on partner collaboration and growth in the employer health benefits market with innovative solutions.
Responsibilities:
- Report to the Head of Product and play a lead role in shaping Centivo's product marketing function.
- Develop a deep understanding of our audiences, including their needs, goals and challenges, and translate these into actionable insights to improve marketing effectiveness and product development.
- Develop value propositions that resonate with our audiences by clearly describing how our products and services solve their challenges, highlighting features and benefits that are differentiating in the market.
- Understand the competitive landscape and enable our National Account Sales team to communicate how our product is better positioned to solve our customers' challenges than competitors' products.
- Develop National Account sales decks, product demos and collateral (e.g., case studies, sell sheets) that enable Sales to clearly communicate how our product solves our customers' challenges, close deals faster and improve conversion rates.
- Create product packages and pricing aligned to audiences, considering their needs and competitor pricing to close deals faster and improve conversion rates.
- Create co-marketing partnership opportunities that also serve our audience.
- Manage product launch efforts in collaboration with Product and other marketing teams, determining appropriate launch strategy and plan for each product release/feature, in the context of broader product positioning and messaging narrative.
- Design and deliver quarterly and annual GTM retrospectives based on closed/won analysis and interviews, internal surveys, and demand gen programs/campaign learnings.
- Collaborate with the rest of the marketing teams to develop content and campaigns with messaging that resonates with our audiences.
Requirements:
- 5–7 years of experience in employer health benefits — with B2B product marketing experience and/or as a broker/consultant
- Exceptional written, verbal, and visual communication abilities across various mediums and assets used in the sales and marketing processes
- Demonstrated track record of driving growth results with strategic, data-driven insights, collaboration, and influence
- Well versed in macro healthcare trends and how they impact the employer market
- A self-starter with a demonstrated track record in solving problems, generating new ideas, and driving results in fast-moving, growth-oriented environments
Benefits:
- Offers Equity
- Offers Bonus
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