Editorial Lead
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Job Description
Editorial Lead shaping Adobe’s corporate blog and external storytelling across creative technology platforms. Developing editorial strategy, executive narratives, thought leadership, and AI-discoverable content.
Responsibilities:
- Develop and implement an editorial content strategy aligned with corporate narrative, brand goals, and target audiences
- Implement and manage an editorial calendar for the corporate blog while growing thought leadership
- Set high editorial standards, style guidelines, and a consistent “One Adobe” voice across written content
- Commission, assign, brief, and edit content from light copy edits to substantive rewrites
- Apply news judgment to identify story angles, executive perspectives, and industry moments
- Partner with the PR team to edit and elevate announcement narratives into reporter-ready storytelling
- Write original articles, thought leadership pieces, and executive bylines when needed
- Manage submission and review workflows while coordinating collaborators and publication timelines
- Track and report key performance metrics and use data to improve editorial quality, reach, and impact
Requirements:
- 10+ years of experience in editorial, journalism, content strategy, or corporate communications roles
- Exceptional writing and editing ability across corporate announcements, thought leadership, success stories, and executive perspectives
- Deep understanding of SEO and GEO protocols, including structuring content for AI discoverability and answer engine citation
- Proven ability to manage contributors, editorial workflows, and multiple competing deadlines
- Strong project management skills and exceptional attention to detail
- BA/BS degree in Journalism, Communications, English, or a related field, or equivalent professional experience
- Prior experience as a reporter or editor at a publication or newsroom is strongly preferred
Benefits:
- Annual Incentive Plan (AIP) for non-sales roles
- Potential long-term incentives in the form of a new hire equity award
- Comprehensive benefits programs
- Equal Employment Opportunity employer
- Accessibility accommodations during the recruiting process
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