Email and SMS Marketing, Sports Sales Coordinator
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Job Description
Email and SMS marketer driving sports facility bookings and repeat participation. Coordinating pickup games, sales follow-up and customer communications for a recreation operator.
Responsibilities:
- Plan, write, build and send email and SMS campaigns promoting facility time, pickup games, registration opportunities and offers
- Create audience segments by location, sport, expressed interest, booking history and engagement
- Build and improve welcome, lead follow-up, incomplete-booking recovery, reminder, repeat-booking and win-back flows
- Adapt brand assets into mobile-friendly emails and write clear English copy with calls to action
- QA audiences, dates, time zones, prices, links, personalization and suppression rules before launch
- Monitor delivery failures, bounces, complaints and opt-outs; maintain consent records and healthy lists
- Test messaging, timing, offers and journeys; report enquiries, paid bookings, repeat participation, revenue and engagement metrics
- Maintain accurate facility inventory, respond to sports-space enquiries, prepare approved quotes and follow bookings through payment confirmation
- Keep the sales pipeline current and pursue renewals or repeat bookings
- Create and maintain pickup-game listings and monitor registrations and fill levels
- Coordinate with local hosts and venue contacts, manage player questions and waitlists, and communicate approved changes
- Escalate low-enrolment games, host gaps, venue problems, cancellations, refunds and safety decisions
- Track attendance, feedback and repeat participation to improve future games
Requirements:
- Practical experience building email campaigns and automations, plus hands-on SMS experience
- Strong written and spoken English for North American customer conversations
- Confidence following up with leads, explaining an offer and asking for the booking
- Strong attention to detail with schedules, prices, customer records and competing deadlines
- Experience with a CRM and an email/SMS platform such as Klaviyo, ActiveCampaign, HubSpot, Mailchimp or comparable tools
- Comfort using spreadsheets and reports to understand conversion, bookings and campaign performance
- Dependable communication and willingness to own the next action until an issue is resolved
- Availability to work evenings and weekends in Toronto/Eastern time is required
- Experience in sports, venue bookings, inside sales, event coordination, customer service or ecommerce retention is helpful
- Completion of the Culture Index survey
- Completion of the Criteria GAME assessment — English
Benefits:
- Remote from Latin America
- Expected variable commissions of US$500–US$1,000
- Evening and weekend work in Toronto/Eastern time
- Specific weekly schedule and commission terms agreed before hiring
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