Event Manager
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Job Description
Event Manager overseeing planning and execution of Jobber-led large-scale events and driving promotional strategy. Focusing on connecting with customers, partners, and the community in a dynamic marketing role.
Responsibilities:
- Own end-to-end strategy and execution for Jobber-led, high-impact events (notably Jobber Summit and Jobber Now) across virtual, in-person, and hybrid formats, from concept through post-event analysis
- Serve as the driver for flagship events, developing and owning detailed workback plans, timelines, budgets, and executional oversight across tech, experience, and promotion
- Lead the event promotion strategy with ambitious registration and attendance targets, coordinating integrated marketing campaigns across email, paid media, social, in-product, partnerships, and emerging channels
- Act as the central owner across Marketing Channels, Product Marketing, Product, Revenue, Creative Studio, Sales, Success, Partnerships, and external vendors to ensure cohesive execution and messaging
- Translate business goals into event outcomes (e.g., net new lead acquisition and net revenue expansion) and ensure events meaningfully contribute to broader company objectives
- Partner closely with Product and Product Marketing to align event goals, launches, customer education, and product inclusion, while collaborating with Programming leads to ensure content supports the overall event vision
- Oversee large-scale event logistics and production, including vendor management, venues, AV/tech platforms, speaker coordination, customer support readiness, and on-site experience delivery
- Measure, report, and optimize event performance across registrations, attendance, engagement, revenue, and post-event outcomes; partner with Analytics and Marketing to assess impact against goals and use insights to improve promotion, programming, and experience design
- Communicate proactively with stakeholders and senior leadership on progress, risks, and results, ensuring clarity and alignment throughout the planning and execution lifecycle
- Travel when required within Canada and the United States, with occasional international travel, for flagship events, site visits, trade shows, conferences, and keynote filming as needed
Requirements:
- Deep experience planning and delivering complex events, experiential marketing, or integrated marketing programs, with end-to-end ownership and cross-functional leadership
- Stamina, adaptability, and time-management skills to perform effectively while traveling frequently, including multi-day events and tight schedules
- Proven experience driving registrations and attendance for large-scale events (e.g., tens of thousands of registrants)
- Experience planning and executing high-visibility company-led events with significant budgets, including seven-figure programs
- Strong project management skills with experience managing complex timelines and cross-functional stakeholders
- Experience collaborating closely with Product and Product Marketing teams
- A data-informed mindset, with experience measuring performance and iterating based on results
- Exceptional communication and organizational skills, with strong attention to detail
- Comfort operating in a fast-paced, evolving environment
Benefits:
- A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind
- Matching in RRSP, TFSA or FHSA
- Stock options
- A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential
- Access to a dedicated talent development program that includes career coaching and opportunities for career development
- Annual stipends for health and wellness
- Retirement savings matching
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