Director of Events

Posted 1ds ago

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Job Description

Director of Events leading event activation strategy at Ōura, a health technology company. Overseeing commercial marketing, partnerships, and consumer engagement strategies for events.

Responsibilities:

  • Own the overarching events and activations strategy across Oura’s commercial business, partnership portfolio, and major consumer-facing brand moments.
  • Build the long-term vision for how events support Oura’s commercial growth, healthcare credibility, partnership strategy, premium brand positioning, and member relevance.
  • Define the prioritization framework for where Oura should show up, why, at what investment level, and what outcomes are required for success across both B2B and consumer-facing activations.
  • Operate as the senior leader and decision-maker across event investments, activation strategy, staffing models, agency partnerships, and resource allocation.
  • Build and lead a high-performing events function over time, including hiring, managing, mentoring, and developing event team members as the organization scales.
  • Establish clear operating models, processes, and cross-functional ways of working that improve alignment, speed, accountability, and execution quality across the organization.
  • Lead end-to-end planning and execution for commercial events, sports partnership activations, hospitality programs, and major consumer-facing experiences, including budgeting, vendor and agency management, staffing, production oversight, executive support, and post-event analysis.

Requirements:

  • 10–15+ years of experience in event marketing, experiential marketing, field marketing, integrated marketing, or brand activations, ideally within health tech, consumer tech, wellness, sports, healthcare, or adjacent industries.
  • Proven experience leading and scaling event functions and managing high-performing teams.
  • Significant experience owning complex event portfolios that include conferences, executive programs, hospitality, experiential activations, and multi-stakeholder brand moments.
  • Strong strategic judgment with the ability to determine not just how to execute events, but where Oura should invest and what role each event should play within the business.
  • Demonstrated success operating cross-functionally with executive leadership, Commercial, Sales, Product Marketing, Brand, Creative, PR/Comms, and external partners.
  • Exceptional operational rigor and organizational leadership across budgets, vendors, timelines, staffing, agencies, and concurrent workstreams.
  • Strong analytical mindset with experience defining KPIs, measuring business impact, and translating results into recommendations and future strategy.
  • Excellent people management, coaching, and leadership skills with the ability to build trust, influence senior stakeholders, and develop teams.
  • Experience managing agency relationships, production partners, and large-scale event budgets.
  • Willingness to travel domestically and internationally as needed.

Benefits:

  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave