Field GTM Manager – Events and Community
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Job Description
Field GTM Manager creating ecommerce events and communities for Richpanel’s AI-native helpdesk. Generating qualified demos, pipeline and closed ARR through targeted field programs.
Responsibilities:
- Attend or host 3–4 focused events each month across North America
- Generate 10–15 qualified demos each month from field activities
- Build the annual calendar of dinners, roundtables, retreats and community events
- Review attendee lists and identify target accounts before events
- Pre-book conversations with high-value prospects
- Collaborate with agencies, BPOs, technology partners and operator communities on joint events
- Own the guest experience from invitation through follow-up
- Host dinners, moderate discussions and make thoughtful introductions
- Follow up quickly and convert interest into held demos with appropriate stakeholders
- Maintain accurate event-sourced pipeline data in the CRM
- Measure cost per qualified demo, pipeline and closed ARR by event
- Build a repeatable field-event playbook
- Learn Richpanel's AI-native helpdesk product, customers and target buyers
- Build community, event and partner maps, target-account lists and guest lists
- Attend customer demos and create six-month field calendars
- Develop relationships with partners and community leaders
- Report to the Head of Partnerships and work directly with the CEO and sales team
Requirements:
- 3+ years in field GTM, events, community, business development, hospitality, brand marketing or a related customer-facing role
- Background in arts, humanities, communications, hospitality, theatre, design or event production
- Experience owning a pipeline, meetings or revenue target
- Ability to demonstrate events that produced qualified sales conversations
- Ability to write warm, personal invitations
- Ability to speak with ecommerce founders, Heads of CX and agency owners
- Organizational skills to manage travel, vendors, guest lists, budgets and follow-up
- Comfortable travelling several times each month
- Experience at an ecommerce brand, agency, BPO, Shopify app or customer-experience company is a strong signal
- Existing relationships with ecommerce founders, operators, agency leaders or community hosts are a strong signal
- Experience running private dinners, executive roundtables, retreats or small conferences is a strong signal
- Experience selling or generating pipeline for B2B SaaS is a strong signal
- Experience moderating panels, hosting podcasts, performing on stage or building communities is a strong signal
Benefits:
- Meaningful stock options with 4-year vesting
- Paid time off
- Learning support
- Company offsites
- Tools needed to work remotely
- Target performance bonus: 20% of base salary
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