Field Marketing and Events Manager – DACH, Benelux
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Job Description
Field Marketing Manager for Deel managing DACH & Benelux events. Leading integrated marketing campaigns and driving pipeline growth through diverse event strategies.
Responsibilities:
- Own the strategy and end-to-end execution of Deel's DACH & Benelux field marketing portfolio, including regional trade shows, industry conferences, executive dinners, sales acceleration events, and webinars.
- Approach every event and webinar as a fully integrated campaign, defining target audiences, coordinating pre-event demand generation, managing onsite or live execution, and driving structured post-event follow-up and nurture.
- Develop localised messaging and assets in collaboration with regional lead, product marketing, content, and creative teams, ensuring regional relevance and brand consistency
- Partner with SDR and Sales leadership to maximise lead conversion and ensure tight alignment between event activity and pipeline outcomes
- Manage all operational aspects of the program: vendor relationships, budget tracking, logistics, and onsite delivery
- Align with the Partner Events Manager on co-marketing activations and partner-sponsored events
- Define and own KPIs for all regional programs, with a focus on pipeline contribution, engagement quality, and ROI
- Use performance data and sales feedback to continuously refine the regional event and webinar strategy, format selection, and campaign approach
Requirements:
- 4-6 years of experience in field marketing, with deep expertise in event and webinar management within a B2B SaaS or enterprise technology environment
- Demonstrated ability to run events and webinars as integrated marketing campaigns — not just logistics, but full-funnel programs with measurable impact
- Strong understanding of demand generation principles and how field marketing activity connects to pipeline and revenue
- Analytical mindset: comfortable defining success metrics, building reports, and translating data into strategic recommendations
- Proven ability to work cross-functionally and influence stakeholders across Sales, SDR, Partnerships, and global Marketing teams
- Excellent project management skills, with the ability to manage multiple programs simultaneously in a fast-paced environment
- Proficiency in Salesforce, HubSpot, Looker, and Swoogo preferred
- Fluent in German, professional English; proficiency in Dutch is an advantage
- Willingness to travel across the region for event execution (30–40%)
Benefits:
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
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