Field Marketing Lead
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Job Description
Field Marketing Lead orchestrating field marketing events and stakeholder engagement at CollegeVine. Collaborating with Growth and Sales teams to drive impactful experiences for higher education stakeholders.
Responsibilities:
- Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
- Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget
- Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
- Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
- Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
- Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
- Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
- Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
- Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes
- Interpret performance data and translate insights into clear recommendations and next steps
Requirements:
- Minimum of 3 years of field marketing or event strategy experience
- Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
- Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
- Calm under pressure, with a solution-oriented mindset and a bias toward action
- Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
- A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
- Scrappy and hardworking, with a genuine eagerness to learn— we value hustle and curiosity over technical perfection
- Willingness and ability to travel for events as needed
- Preferably based in the NYC metro area
Benefits:
- 200+ universities as partners
- Diverse cast of team members
- Fully remote company with NYC office
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