Finance Manager, E-Commerce
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Job Description
Finance Manager owning Babylist Shop’s ecommerce FP&A, from topline through margin. Shaping pricing, promotions, forecasting, and investment decisions for a leading family platform.
Responsibilities:
- Own financial visibility, efficiency, and performance across Babylist Shop's ecommerce business, from topline through gross margin
- Partner with Merchandising, Planning, Supply Chain, Accounting, and Data
- Work with the Director of Strategic Finance to turn analysis into pricing, promotion, and investment decisions
- Proactively surface operational and strategic risks, opportunities, and recommendations
- Own the monthly financial business review for Ecommerce, covering sales, margins, and trends
- Own ecommerce forecasting, budgeting, and variance analysis
- Lead pricing and promotional analysis, including ROI evaluation and optimization
- Analyze Co-Op, DDA, and rebate programs and track accruals
- Deliver SKU- and department-level reporting from revenue through margin
- Ensure integrity of key ecommerce metrics with Data and Engineering
- Build dashboards, KPI and operational reporting, business analyses, and executive-level variance explanations
- Establish and manage financial processes and reporting frameworks
- Use financial systems to provide visibility against financial targets
- Contribute to monthly and quarterly board presentations, annual planning, and the 5-Year Plan
- Implement AI-enabled improvements across ecommerce FP&A workflows
Requirements:
- Deep ecommerce finance fluency, including AOV, gross-to-net, unit economics, gross margin, and contribution margin
- Advanced financial modeling skills
- Expertise in Excel and Google Sheets
- Scenario analysis and management of large datasets
- Executive- and board-ready communication with strong data visualization
- Strong accuracy and quality control practices
- Experience using AI tools such as Claude, ChatGPT, Copilot, or similar in finance workflows
- Prior experience owning pricing and promotional decisions, focused on ROI and financial impact
- Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar
- 5–8 years of experience, ideally in FP&A at a high-growth consumer technology or ecommerce company
- 1–2 years at Manager level preferred, or equivalent ownership and scope in a lean, cross-functional finance environment
- Bachelor's degree in Finance, Economics, Accounting, or a related field
- MBA is a plus
Benefits:
- Target bonus
- Competitive equity
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: paid company-wide week off at the end of the year
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
- Competitive pay
- Career advancement opportunities
- Career progression and performance-based advancement
- Leading AI tools such as Claude and ChatGPT from day one
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