Fractional Marketing Manager, Executive Assistant
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Job Description
Fractional Marketing Manager and Executive Assistant supporting a UK-based business from South Africa. Managing B2B marketing campaigns, systems, collateral and senior leadership administration.
Responsibilities:
- Contribute to the development of the overall marketing strategy and translate it into practical action plans
- Manage and coordinate marketing campaigns from planning through execution
- Plan and manage paid advertising campaigns, including grant-funded opportunities where applicable
- Manage and update website and landing pages using WordPress
- Create, manage and coordinate monthly newsletters through HubSpot
- Manage HubSpot CRM activity, including pipelines, automations and marketing workflows
- Create and maintain email templates for campaigns and prospect outreach
- Coordinate prospecting and outreach using Apollo and Revo
- Support webinar and event promotion through Eventbrite
- Coordinate production of sales and marketing collateral, including presentations, sales decks, flyers and case studies
- Create sales enablement materials and presentations for client and prospect meetings
- Coordinate with designers, copywriters, SEO/PR agencies and external suppliers
- Use Canva and Claude/Claude Design to create and support marketing materials
- Identify opportunities to improve processes through automation and AI
- Monitor marketing activity and identify opportunities for improvement and growth
- Manage calendars, meetings and appointments for senior leadership
- Coordinate meetings and ensure stakeholders are prepared
- Prepare agendas, presentations, reports and meeting materials
- Manage follow-ups and ensure agreed actions are completed
- Organise documents, files and information
- Support email and correspondence management
- Coordinate internal and external communications
- Conduct research and prepare summaries or briefing documents
- Assist with project coordination and track important deadlines
- Manage confidential information professionally and discreetly
- Help senior leadership prioritise tasks and maintain visibility over key business activities
- Liaise with team members, clients, suppliers and external partners
- Proactively anticipate executive needs and prevent missed or delayed actions
Requirements:
- Experience in marketing, ideally within a B2B environment
- Experience providing Executive Assistant or senior administrative support
- Highly organised with excellent attention to detail
- Ability to manage multiple priorities and changing deadlines
- Ability to work independently and take ownership
- Highly proactive, self-motivated and able to take initiative without constant direction
- Commercial understanding of how marketing supports sales and business growth
- Strong communication skills with senior stakeholders and external suppliers
- Comfortable with strategic thinking and hands-on execution
- Technologically confident and interested in AI, automation and modern marketing tools
- Resourceful and able to solve problems independently
- Experience with HubSpot, including CRM, pipelines, automations and newsletters, highly beneficial
- Experience with Apollo, Revo, WordPress, Canva, Claude/Claude Design, Google Workspace, Microsoft Office and Eventbrite highly beneficial
- Comfortable working directly in WordPress without Elementor
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