Freelance Copywriter, US English
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Job Description
Freelance ecommerce copywriter for a collaboration with a toy brand. Responsible for optimizing product copy and integrating SEO keywords for online marketplaces.
Responsibilities:
- Create, optimise and manage product titles, bullet points, and descriptions across product listings.
- Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
- Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.
Requirements:
- Minimum 5 years copywriting experience in retail/online market place ecommerce.
- Demonstrable experience with Amazon (or similar marketplace eg Walmart or Tesco etc) content optimisation, ideally in consumer products or toys.
- Robust knowledge of SEO, keyword/shopper intent and ecommerce search behaviour.
- Ability to spot and correct inconsistencies, improve ecommerce copy readability, adapt messaging to specific product categories and follow brand tone.
- Comfortable working with structured content templates and authoring tools.
- Detail-oriented with a strong sense of how small changes can impact performance.
- Proven ability to collaborate with project managers to ensure timely and accurate content delivery.
Benefits:
- Long term project opportunities
- Freelance work
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