Copywriter – Conversion & Growth
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Job Description
Copywriter responsible for producing conversion-focused copy for Cro Metrics' clients in digital marketing. Collaborating with strategists and designers to ensure effectiveness across B2B and B2C platforms.
Responsibilities:
- Write paid media ad copy across platforms (Meta, Google, LinkedIn).
- Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
- Write conversion-focused copy for A/B tests.
- Write email and SMS copy for lifecycle campaigns.
- Rewrite underperforming copy based on test results and analytics.
- Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work.
- Collaborate closely with strategists on hypothesis development.
- Manage your workload across multiple concurrent clients and projects.
- Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality.
- Build, train, and manage brand-specific AI writing agents.
Requirements:
- 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
- Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
- A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing.
- Ability to write across multiple brand voices quickly and accurately.
- Strong strategic instinct. You understand why copy converts, not just what sounds good.
- Experience writing for digital channels: web (landing pages, PDPs, funnels), paid media (social and search ads), and email/SMS.
- Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
- Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
- Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
- Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
- Experience writing copy for CRO, experimentation, or growth marketing, not only just brand or content marketing.
- Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.
Benefits:
- This is a 1099 independent contractor position.
- The hourly rate for this role ranges from $60–$80.
- You will be responsible for your own tax withholdings.
- This engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).
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