Direct Response Copywriter
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Job Description
Direct Response Copywriter writing ad copy and campaigns for Truvani’s health and wellness products. Collaborating with creative teams to turn ad concepts into finished assets.
Responsibilities:
- Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels
- Take ad concepts from idea to execution — writing the copy and briefing designers
- Write email campaigns, social captions, product copy, and other brand content
- Serve as a steward of Truvani's brand voice across every piece of copy
- Partner closely with teams to bring campaigns to life on deadline
- Use performance data and customer feedback to refine messaging
- Track direct-response classics, competitor advertising, and category trends
Requirements:
- 3+ years of copywriting experience
- Deep, applied knowledge of direct-response and consumer-psychology principles
- Demonstrated ability to translate direct-response principles into short-form content
- Excellent writing, storytelling, and editing skills
- A portfolio of 2–3 pieces of copy you've written
- Comfort working across multiple campaigns and projects at once
- Experience in health, wellness, supplements, or CPG is a strong plus
Benefits:
- Health benefits available after 60 days
- 401(k) benefits with employer matching available after 60 days
- Paid time off and paid holidays
- Paid family leave
- Remote work stipend
- Education and professional-development stipend
- Monthly Truvani store credit
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