Manager – Copywriting and Storytelling
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Job Description
Manager of Copywriting & Storytelling driving narrative strategy for Active Minds, promoting youth-led mental health advocacy through persuasive marketing content.
Responsibilities:
- Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials.
- Develop and maintain a nuanced voice matrix; leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators.
- Translate complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials into human-centric stories that move people to act, donate, or advocate.
- Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving brand guidelines so that every touchpoint feels unmistakably "us."
- Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement.
- Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement.
- Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing; analyze copy effectiveness, and iterate to maximize ad spend efficiency and deepen audience connection.
- Brainstorm with graphic designers, marketing, PR to co-create campaigns where strategy, words, and imagery work together to achieve goals.
- Serve as a collaborative, supportive resource for internal program and development teams, helping develop, polish, edit, and tailor their specialized content to meet specific audience expectations and brand consistency.
- Provide guidance, creative inspiration, and constructive review for team members, helping them stretch their creative muscles.
- Lead project workflows from a copy perspective, developing detailed, inspiring copy strategies and guidelines to set expectations, timelines, and budgets.
Requirements:
- Bachelor’s degree or equivalent professional experience in Communications, Marketing, Creative Writing, English, or a related field.
- 5+ years of demonstrated, professional copywriting and storytelling experience with a proven track record in marketing, advertising, youth driven or non-profit organizations. (A multi-audience creative portfolio required).
- Proven success producing high-converting copy for both direct response digital funnels and traditional print media channels.
- A strong grasp of core layout and design concepts with the ability to collaborate seamlessly with visual artists.
- Mastery of standard digital workplace tools (Google Workspace, Microsoft Office) and a comfort level with design collaboration tools like Canva and Adobe Creative Suite (InDesign, Photoshop).
Benefits:
- Health, Vision and Dental Insurance
- Paid Vacation and Sick Leave
- Paid Holidays
- Company Wide Mental Health Days
- 401(k) Matching
- HSA and FSA Options
- Life Insurance
- Short Term and Long Term Disability
- Fully Paid Parental Leave
- Wellness Reimbursement Program
- Professional Development Stipends
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