Copywriter – Direct Response
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Job Description
Copywriter focado em Direct Response em uma corretora digital de trading. Estrutura copies para funis e colabora com equipes para maximizar conversão.
Responsibilities:
- Create and structure copy for different funnel stages: VSLs, sales pages, advertorials, quizzes, emails, ad creatives, order bumps and sequences.
- Develop angles, big ideas and offers from scratch based on market and audience research.
- Continuously test and optimize copy by reading metrics (CTR, CVR, CPA, ROAS) and iterating based on data.
- Collaborate with the traffic, editing and strategy teams to align messaging and scale campaigns.
- Maintain volume: produce creatives and copy variations at the pace required by the operation.
Requirements:
- Proven experience in direct response copy focused on conversion (not content/branding).
- Mastery of the main funnel assets: VSL, sales page, advertorial, email and ad creative.
- Practical experience with info-products, launches or evergreen models.
- Strong command of psychological triggers, storytelling and offer structure.
- Ability to read metrics and optimize copy based on data, not guesswork.
- High productivity: delivers volume without sacrificing quality.
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