Marketing Copywriter
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Job Description
Part-time Marketing Copywriter crafting emails for pre-med students at Jack Westin. Engaging and persuasive messaging with a focus on educational content and enrollment pushes.
Responsibilities:
- Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
- Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
- Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
- Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
- Collaborate with the design team on layout, imagery, and calls-to-action for each send.
- Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
- Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
- Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
- Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.
- Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.
Requirements:
- 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.
- Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.
- Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.
- Excellent written communication skills with close attention to tone, clarity, and audience.
- Data-informed mindset — comfortable using performance metrics to guide creative decisions.
- Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.
Benefits:
- Flexible, non-exclusive part-time contract
- Freedom to take on other clients alongside this work
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