Freelance Social Media Strategist – Film & Entertainment
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Job Description
Freelance Social Media Strategist defining audience development strategies for film and entertainment brands. Focusing on community engagement and content strategy across social media platforms.
Responsibilities:
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
- Advise on content pillars, themes, and positioning for a distinctive social brand.
- Recommend Reels and short-form video strategies, including content cadence and formats.
- Build and manage community engagement initiatives and creator/fan partnerships.
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
- Define target audiences and advise on segmentation and growth opportunities.
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
Requirements:
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
- Strong understanding of community building and creator engagement.
- Ability to operate independently as a freelance consultant while providing strategic guidance.
- US-based or strong knowledge of the US film and entertainment audience preferred.
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