Growth Architect
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Job Description
Growth Architect responsible for customer acquisition and retention strategies at Turfresh. Leading a remote marketing team and optimizing lead generation campaigns for effective results.
Responsibilities:
- Design and optimize the end-to-end lead journey.
- Own the performance of all lead generation campaigns.
- Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS).
- Analyze campaign performance to continuously improve lead quality and volume.
- Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.
- Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.
- Implement systems and processes to streamline campaign planning, execution, and reporting.
- Oversee the launch, management, and optimization of paid media campaigns.
- Own performance dashboards across paid media, SEO, CRM, and marketing automations.
- Collaborate with Sales to ensure lead quality and funnel alignment.
Requirements:
- 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.
- Strong background in performance marketing, especially in lead generation-driven business models.
- Experience managing and scaling remote, cross-functional marketing teams.
- Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).
- Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.
- Familiarity with tools like GoHighLevel, Monday.com, or similar.
- Excellent leadership, project management, and communication skills.
- Highly analytical, data-driven, and proactive in identifying opportunities for growth.
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