Associate Manager, Growth Marketing
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Job Description
Associate Manager, Growth Marketing driving paid social, display, and affiliate campaigns for Hanna Andersson’s children’s clothing brand. Analyzing performance and creative insights to scale efficient customer growth.
Responsibilities:
- Own day-to-day execution of Paid Social and Display campaigns, including campaign builds, audience testing, and creative rotations
- Support affiliate program operations by monitoring spend, uploading promotions into Impact Radius, and sharing product launches and promotional details with partners
- Create audiences to expand reach in key target segments
- Monitor daily campaign performance and identify opportunities to scale or reduce spend while maintaining efficiency
- Upload and QA ads across Meta, Pinterest, TikTok, and Reddit
- Assist with launching tests across emerging platforms
- Assist in the creative briefing process and align content with brand storylines and customer trends
- Analyze creative performance and synthesize insights for testing roadmaps and creative strategy
- Work with the Site team on appropriate landing pages and adjust landing experiences as needed
- Collaborate with organic social and influencer teams to develop best practices
- Brief creator-led content for Paid Social channels
- Evaluate campaign and creative success using last-click data, incrementality measures, and in-platform engagement data
- Share campaign and creative insights in weekly Digital Team meetings and create action plans
- Identify and act on opportunities to improve efficiency and drive growth
- Work cross-functionally with Creative, Brand Marketing, Site, and Merch teams
Requirements:
- 1–4 years of experience managing digital marketing channels such as paid social or paid search
- Familiarity with Power BI and Google Analytics
- Strong Excel skills and ability to analyze campaign and creative performance and recommend optimizations
- Understanding of paid search and paid social channels
- Ability to develop testing plans from hypothesis through measurement and iteration
- Strong problem-solving skills and attention to detail
- Experience leveraging AI to improve workload efficiency
- Ability to thrive and adapt in a high-growth, rapidly changing environment
Benefits:
- Healthy work-life balance encouraged
- Equal employment opportunity and anti-discrimination protections
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