Senior Growth Manager
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Job Description
Senior Growth Manager scaling email, website, and paid-media programs for Teton’s proactive senior-living care platform. Connecting campaigns to measurable pipeline and revenue growth.
Responsibilities:
- Own and scale Teton’s digital growth engine across email, website, and paid media
- Design and operate systems that drive awareness and engagement across digital channels
- Develop a measurable growth model connecting marketing activity to pipeline and revenue outcomes
- Build and manage email programs including newsletters, product announcements, campaign distribution, and lifecycle nurturing
- Segment audiences across operators, clinical leaders, and prospects throughout the buyer journey
- Partner with Sales to support outbound motions and re-engage high-intent prospects
- Own the website as a growth channel and improve conversion across product education, content engagement, and demo journeys
- Improve messaging, landing pages, and conversion flows with Design and Product Marketing
- Plan and execute paid media campaigns across LinkedIn and industry publications
- Translate campaigns and launches into paid programs driving qualified traffic and measurable engagement
- Test creative, targeting, and landing-page performance to improve efficiency
- Partner with Sales Operations to connect marketing systems with CRM and reporting
- Maintain clean data, clear attribution, and performance visibility across channels
- Create dashboards and reporting to guide investment decisions
- Collaborate with Product Marketing and Content on campaign launches, product announcements, and industry narratives
- Translate campaign strategy into distribution plans across email, website, and paid channels
Requirements:
- 6+ years of experience in growth marketing, demand generation, or digital marketing roles
- Strong experience managing email marketing, website optimization, and paid media
- Experience with HubSpot, marketing automation tools, and analytics systems
- Demonstrated ability to design and run growth experiments across channels
- Strong analytical skills measuring marketing performance and pipeline impact
- Ability to collaborate closely with Sales, Product, and Content teams
- Experience in healthcare, senior living, or regulated industries is a plus but not required
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