Marketing and Growth Manager
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Job Description
Marketing and Growth Manager driving student acquisition for Sydney mathematics education business. Building campaigns, CRM programs and data-driven growth across digital channels.
Responsibilities:
- Develop and execute the overall marketing strategy with the Directors
- Own the marketing calendar and plan campaigns around enrolment periods, school terms, examinations, new classes and holiday programs
- Develop campaigns generating qualified leads, trial bookings and student enrolments
- Manage and optimise paid and organic digital marketing across Meta, Google and other platforms
- Manage social media and develop content for students and parents
- Write marketing copy for advertisements, landing pages, emails, SMS, social media and promotional materials
- Develop email, SMS and CRM/database marketing campaigns for lead nurturing, re-engagement, retention and enrolment
- Identify opportunities to better utilise the student, parent and prospect database
- Coordinate development of advertisements, graphics, videos, brochures and other marketing assets
- Develop and improve landing pages, lead funnels and conversion pathways
- Conduct competitor, customer and market research
- Track and report leads, cost per lead, conversion rates, acquisition channels and campaign ROI
- Use data and experimentation to improve campaign performance
- Maintain brand positioning, messaging and visual standards across channels
- Manage marketing projects from concept through execution
- Research and recommend marketing tools, technologies, channels and strategies
- Build a structured marketing function, increase enquiry volume and quality, improve campaign conversion, strengthen brand presence and identify sustainable growth opportunities
Requirements:
- At least 3 years of relevant marketing experience
- Experience owning significant marketing campaigns
- Demonstrated experience generating leads or customer acquisition through digital marketing
- Strong understanding of paid digital advertising
- Experience with social media marketing and content strategy
- Experience with email marketing, CRM/database marketing or marketing automation
- Excellent written English and strong copywriting skills for an Australian audience
- Strong analytical skills and ability to interpret marketing data and turn it into actions
- Experience tracking campaign performance and marketing KPIs
- Strong organisational and project management skills
- High attention to detail and ability to manage multiple campaigns and priorities
- Comfortable working independently in a remote environment
- Highly proactive and able to take ownership
- Commercially minded, creative and focused on measurable results
- Sufficient availability and responsiveness during agreed Australian business hours
- Must disclose existing ongoing roles or client work
- Must reflect this engagement on LinkedIn as “Independent Contractor”
- Advantageous: experience in education, tutoring, service businesses, marketing to parents/families/students, Australian businesses or consumers, Salesforce or other CRM platforms, marketing automation, landing page and conversion-rate optimisation, SEO and local search, Canva, Adobe, video and short-form content, Google Analytics and advertising analytics
Benefits:
- Flexible remote work arrangement
- Autonomy over working hours, provided deadlines and agreed deliverables are met
- Work from home
- Independent Contractor Agreement
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