Growth Marketer, Meta Ads, E-Commerce
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Job Description
Growth Marketer steuert Meta-Ads-Wachstum für Divinelys High-AOV-E-Commerce-Kunden. Entwickelt AI-gestützte Test-Roadmaps und optimiert anhand von Geschäfts- und inkrementellen KPIs.
Responsibilities:
- Drive account growth through Meta Ads—from audits and hypotheses to test roadmaps, scaling, and reporting.
- Manage performance based on total business metrics such as Net Revenue, CAC, contribution margin, and MER, as well as incremental KPIs.
- Identify growth bottlenecks beyond ads, such as the offer, landing page, product, or pricing, and provide clients with clear alternative paths forward.
- Reverse-engineer customer journeys for high-ticket products.
- Use micro-conversions as algorithm signals, post-purchase surveys, and time-lag measurement.
- Create AI-assisted test roadmaps.
- Review audits, breakdowns, and anomaly signals from the AI stack rather than accepting them blindly.
- Develop growth hypotheses based on segment → mechanism → missing set piece.
- Analyze creative performance beyond vanity metrics.
Requirements:
- Master Meta Ads both operationally and strategically, including campaign architecture, optimization objectives, and creative testing.
- Explain decisions to a founder in terms of business metrics.
- Think systematically in terms of hypothesis → test → learning → next test.
- Work with AI daily and create your own prompts and workflows.
- Experience with tool integrations or automations is a plus.
- Clearly explain where AI accelerates work and where you deliberately choose not to rely on it.
- Understand incrementality and new-customer acquisition optimization.
- Understand why last-click attribution can be misleading for long customer journeys.
- Alternatively, be willing to learn and demonstrate this within the first 90 days.
- Be comfortable with constructive confrontation and capable of leading clients.
- The use of AI during the trial assignment is explicitly permitted and encouraged.
Benefits:
- Competitive compensation based on your performance.
- A relaxed atmosphere with flat hierarchies and plenty of fun, without compromising professionalism.
- Work in the way that makes you most productive.
- Flexible working hours and remote work are standard with us.
- Equipment featuring the latest Apple products.
- Friendly, professional, and carefully selected clients.
- We work with our clients as equals.
- AI tools are built and used in-house.
- A small, high-quality client portfolio instead of a production-line approach.
- A challenging and demanding work environment that values your contribution.
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