Director, Growth Marketing
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Job Description
Growth Marketing Director scaling PPC, lifecycle, ABM, and product-led acquisition for Sales Rabbit’s roofing and field-sales software platform. Driving pipeline, bookings, and conversion efficiency.
Responsibilities:
- Own acquisition and conversion strategy connecting marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio
- Translate go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners delivering it
- Set priorities, allocate investment, improve performance, and explain commercial results
- Strengthen PPC and SEM while developing acquisition opportunities across existing products and the RoofRabbit launch
- Lead paid acquisition, integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events
- Partner with Product Marketing on buyer segmentation, positioning, product launches, sales enablement, competitive intelligence, and customer adoption and expansion
- Coordinate with Brand and Content on creative and organic demand, and with Product on activation, self-service conversion, and sales-assisted product-led growth
- Personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities required to scale
- Use AI and automation for research, segmentation, campaign development, personalization, experimentation, and analysis
- Build growth plans with pipeline commitments, investment assumptions, conversion goals, and priorities across products, audiences, and buying motions
- Own PPC and SEM performance, integrated campaigns, targeting, bidding, offers, creative, landing pages, and conversion paths
- Lead prospect nurture, trial communications, reactivation, and lifecycle programs
- Direct paid media and specialist partners with accountability for commercial outcomes
- Establish shared funnel definitions, qualification criteria, Sales handoff standards, and performance measures
- Lead funnel reviews, corrective actions, experimentation, reporting, and investment decisions
- Partner with Product on activation, trial or freemium conversion, and product-qualified Sales handoffs
- Develop target-account programs with Sales and own commercial strategy for conferences, executive dinners, webinars, partner events, and field programs
- Establish the Growth Marketing function, sequence hiring and development, coach employees and partners, and make resource decisions
- Communicate performance, distinguish evidence from assumptions, and escalate material risks with options and recommendations
Requirements:
- 8+ years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility
- Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment
- Ownership of meaningful acquisition investment and measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency
- Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis
- Strong lifecycle marketing and experimentation skills
- Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value
- Experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs
- Experience working with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility
- Ability to translate Product Marketing positioning and buyer insight into offers, campaign briefs, and conversion experiences
- Experience developing ABM or field programs tied to measurable commercial outcomes
- Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it
- Strong judgment under constraints, including stopping ineffective work and reallocating resources
- Clear executive communication and ability to align senior stakeholders around decisions and commitments
- Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with demonstrable repeatable workflows
- Preferred experience in roofing, home services, construction technology, field sales, or vertical SaaS
- Preferred experience marketing a multi-product portfolio or platform
- Preferred experience scaling both sales-led and product-led acquisition motions
- Preferred experience developing ABM and field programs producing measurable commercial results
- Preferred experience in founder-led, private-equity-backed, or significant transformation environments
Benefits:
- 20 days of PTO
- 10 paid holidays
- Medical, Vision, Dental, and Basic Life Insurance
- 401(k) employer match
- Company phone plan
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