Executive Director – Digital Product Growth and Membership
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Job Description
CVS Health executive leading digital product strategy for patient acquisition, engagement, and membership retention. Directing multidisciplinary teams across healthcare growth, CRM, Salesforce, and Epic platforms.
Responsibilities:
- Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses
- Partner with Growth and Engagement leaders across Brand, Marketing, Sales, Outreach, and Retention to define end-to-end digital patient experiences
- Define digital pathways and platform capabilities spanning acquisition, sales and lead conversion, field outreach, membership and rostering, patient engagement and retention, and value-based care program engagements
- Establish shared outcome metrics tied to New Patient Visits, panel growth, patient retention, service recovery, and membership growth efficiency
- Lead multidisciplinary product, engineering, data, Salesforce/platform, and UI/UX teams
- Translate growth, retention, and clinical engagement strategies into product specifications, software architectures, technology roadmaps, and CRM/Epic integration pathways
- Integrate external growth and marketing platforms with Salesforce, CXone, Five9, and Epic EHR workflows
- Optimize patient conversion funnels, reduce drop-off, enhance service recovery pathways, and manage at-risk membership flow-through
- Build and develop high-performing product and engineering teams
- Foster a culture of curiosity, resilience, problem-solving, joy, and high engagement
Requirements:
- Bachelor’s degree required
- Graduate degree and/or clinical background (RN, MD, DO, NP, PA) preferred
- 10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management
- Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways
- Proven ability to communicate, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders
- Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows
- Understanding of how external marketing/sales feeds enrich patient onboarding and scheduling workflows
- Deep familiarity with patient acquisition strategies and patient retention pathways
- Track record of leading cross-functional engineering, data, and product teams to deliver high-scale consumer engagement tools and growth technologies
- Exceptional analytical rigor and ability to translate funnel friction and patient drop-off into structured product requirements
- Ability to operate strategically with executive leadership and deeply engage in technical and operational execution
- Demonstrated ability to lead high-trust teams
- Location remote anywhere in the U.S.
- Ability to travel domestically, generally once per quarter or more frequently
Benefits:
- CVS Health bonus, commission or short-term incentive program
- Equity award program
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources supporting physical, emotional, and financial well-being
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