Growth Marketing Manager
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Job Description
Growth Marketing Manager increasing pipeline generation and conversion for Enterprise customers at Honeycomb.io. Collaborating with Marketing, Sales, and Product to optimize marketing strategies and outcomes.
Responsibilities:
- Execute an integrated GTM strategy tailored for the Enterprise customer segment
- Leverage paid, owned, and earned channels to maximize impact
- Optimize marketing touchpoints and sales handoffs to increase conversion
- Support sales and partner campaigns to drive holistic pipeline generation
- Analyze and continuously improve programs with a focus on revenue
- Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions
- Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers
- Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives
- Develop and execute ABX campaigns focused on high value enterprise prospects
- Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment
- Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking
- Define and track success metrics, which may include:
- Quantity and quality of demo requests and MQLs
- Conversion of leads to pipeline
- Cost per qualified opportunity
- Channel and tactic performance
- Surface insights on funnel and campaign performance to double down on growth levers
- Launch and iterate on growth experiments with clear hypotheses and measurable outcomes
- Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution
Requirements:
- 5+ years of B2B marketing experience, with 3+ years specifically in Demand Generation or Growth Marketing focused on new business acquisition.
- Demonstrated ability to drive pipeline and revenue growth in technical and complex sales cycles.
- Proven track record of aligning marketing and sales to drive measurable business outcomes.
- Fluent in foundational GTM platforms (ex: SFDC, HubSpot, 6sense) as well as AI-driven approaches.
- Strong analytical mindset, with experience in measuring, reporting, and optimizing performance based on key revenue metrics.
- Comfortable marketing to developers, engineering leaders, or other technical audiences.
- Thrives in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence.
Benefits:
- A stake in our success - generous equity with employee-friendly stock program
- It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
- Time to recharge - Unlimited PTO and paid sabbatical
- A distributed-first mindset and culture (really!)
- Home office, co-working, and internet stipend
- Full benefits coverage for employees, with additional coverage available for dependents
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
- Annual development allowance
- And much more...
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