Growth Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Marketing Manager driving funnel optimization and brand storytelling for New Era Technology. Responsible for customer journey and demand generation in the US markets.
Responsibilities:
- Funnel Engineering: Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes.
- Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels.
- Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo.
- Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards.
- Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences.
- Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates.
- Metric Ownership: Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline.
- Insight Generation: Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership.
- Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage.
- Other related duties as required.
Requirements:
- Bachelor's degree in marketing, communications or relevant field.
- 4–7 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem.
- Proven success building regional marketing plans and integrated campaigns.
- Proven experience working seamlessly across global matrixed teams, sales organizations, and external agency partners.
- Experience across digital, Account Based Marketing (ABM), and content marketing.
- Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioral tools (Hotjar/Clarity), and CRM systems.
- Advanced skills in data manipulation, segmentation, and translating user behavior numbers into clear business outcomes.
Benefits:
- Full Benefits
- Medical
- Dental
- Vision
- 401K match
- 7 company holidays + generous PTO
Similar Jobs
Senior Growth Consulting Associate
Growth Consulting Associate leading client engagements for a data solutions company. Managing workstreams and mentoring team members while driving profitable growth strategies for clients.
Director, Product Growth Enablement – Innovation
Director managing product growth enablement and innovation strategies at The Cigna Group. Collaborating across teams to set direction and standards for product capability and market success.
Growth Marketing Builder
Fractional Growth Marketing Builder assisting the Sales & Marketing team with campaign execution and content creation. Responsible for a variety of marketing initiatives in a fully remote environment.
Senior Strategic Growth Consultant
Freelance Senior Strategic Growth Consultant helping professionals find meaningful work and create flexible careers at LiveHappy Initiative. Leveraging marketing systems and offering mentorship in a remote setting.
Growth Marketer
Growth Marketer at Bitcoin financial services company owning acquisition programs and Go-to-Market strategies. Collaborating with internal teams and using AI to drive marketing initiatives.
Growth Marketing Manager
Growth Marketing Manager executing multi-channel marketing campaigns for Practifi's Salesforce-native financial software. Collaborating with teams to develop strategies that align with client needs and company objectives.
Senior Manager, Enterprise Acquisition Ecosystems
Sr Manager leading enterprise acquisition strategies within partner ecosystems for Palo Alto Networks. Driving growth, collaboration, and execution in the cybersecurity industry with strategic partner relationships.
Growth Marketing Manager
Growth Marketing Manager driving awareness, acquisition, and engagement strategies at Eventeny. Blending creativity, analytics, and collaboration for high-performing campaigns across customer journey.
Director of Commercial Growth
Director of Commercial Growth responsible for driving profitable revenue growth through strategic account leadership at Rembrandt Foods. Lead market expansion initiatives and build key customer relationships.
Senior Live Service Growth Manager
Senior Live Service Growth Manager managing P&L and growth strategy for VOID Interactive’s live service portfolio. Overseeing data, economy, and live operations for game titles.
Growth Strategy Lead
Growth Strategy Lead at PolicyMe developing go-to-market strategies for insurance products in Canada. Collaborating across teams to ensure profitable growth in new customer segments.
Director – Product Growth
Director of Product Growth at Ethos Life responsible for scaling new business lines in a high-growth consumer environment. Collaboration with product, marketing, sales, and engineering to achieve outcomes.
Mid-Atlantic Growth Leader
Mid-Atlantic Growth Leader overseeing civil practices in Virginia and North Carolina. Leading teams and driving municipal business growth with strategic vision.
Strategic Growth Manager – Commercial Strategy
Strategic Growth Manager at Bamboo Health shaping commercial strategy and partnering with Market Development Directors. Developing insights, ROI models, and overseeing the commercial toolkit to drive sales success.
Growth Marketing Manager
Growth Marketing Manager at Amplify, owning go-to-market and acquisition strategies for e-commerce bundles. Directly collaborate with leadership and manage marketing end-to-end in a remote setup.
Director, Growth & Distribution
Senior leader driving growth of group and individual insurance at Blue Cross Life. Lead strategy and develop partnerships to optimize market performance.
Director of Growth – Customer Strategy
Experienced growth leader managing marketing strategies in technology startup. Driving customer acquisition and retention while leading the marketing team towards impactful growth.
Growth Marketing Manager, D2C
Growth Marketing Manager at Mira Mace driving direct-to-consumer patient acquisition. Designing experiments and strategies to engage Medicare patients through various marketing channels.
Growth, Performance and Operations Analyst
Analista de Growth, Performance e Operações com foco em otimização de métricas. Trabalhando em uma plataforma de gamificação e apostas esportivas, modelando processos para aquisição e retenção.
Senior Manager, Growth Marketing, Mobile
Growth Marketing Manager overseeing digital app growth strategies for consumer mobile education platforms. Leading user acquisition and retention initiatives across various marketing channels to boost sustainability.