Growth Marketing Manager
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Job Description
Growth Marketing Manager responsible for paid media strategy and campaign execution. Leading customer acquisition and revenue growth for Ting, a smart home technology company.
Responsibilities:
- Own end-to-end execution and optimization across paid channels including Meta, Google, Apple, Amazon, and emerging platforms
- Manage paid search, paid social, display, marketplace advertising, and retargeting programs
- Drive channel diversification while maintaining disciplined CAC and ROAS targets
- Continuously test new audiences, creatives, bidding strategies, and placements
- Build and execute full-funnel campaigns aligned to acquisition, activation, and revenue goals
- Manage budgets across channels and adjust allocations based on performance signals
- Ensure accurate campaign tracking, including proper UTM structure and governance
- Manage reporting frameworks to measure CAC, ROAS, LTV, and incremental lift
Requirements:
- 5+ years of experience in growth marketing or performance marketing roles
- Proven ownership of paid media budgets across Meta, Google, Apple Search Ads, Amazon, and related platforms
- Strong proficiency in Word, Excel (forecasting, modeling, pivot tables), and PowerPoint for executive reporting
- Experience with Rockerbox, Measured, Improvado, AppsFlyer, Looker, GA4, Tableau, or similar BI and Martech tools
- Deep understanding of UTM parameters, tracking architecture, attribution models, and performance metrics
- Experience with ecommerce platforms such as Shopify and Amazon
- Strong analytical mindset with the ability to translate data into action
- Direct response copy and creative management experience.
Benefits:
- Competitive compensation
- Comprehensive benefits
- Professional development opportunities
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