GTM Product Specialist
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Job Description
GTM Product Specialist acting as product expert, driving sales engagement and competitive intelligence for fintech platform. Collaborating with sales and marketing to enhance US market presence.
Responsibilities:
- You'll be the US-based product expert for our platform.
- In prospect meetings telling the product story, shaping how we position the platform for FI buyers.
- Running competitive intelligence, and feeding what you learn back into our NZ-based product team.
- This will be done in close partnership with sales, marketing, and customer teams.
- Lead the product contribution to sales cycles, joining key prospect and customer meetings to run discovery, tell the product story, demo workflows, and confidently handle FI-specific objections.
- Act as product subject-matter expert and understand the platform architecture and integration patterns.
- Represent the roadmap externally and land new features.
Requirements:
- Strong working knowledge of the US banking industry required; small business banking experience strongly preferred.
- Confidence demonstrating software products in sales and customer calls.
- 3+ years in a product marketing, solutions marketing, pre-sales, or GTM role within US financial services, including positioning, messaging, and sales enablement.
- Experience developing ICPs, buyer personas, competitive positioning, and product-market fit stories for software products.
- Familiarity with the product development lifecycle; able to collaborate with product managers and translate market feedback into clear requirements.
- Hands-on experience creating sales enablement materials (battlecards, pitch decks, talk tracks, case studies).
- Excellent communication and presentation skills, comfortable representing the 9Spokes platform to senior banking audiences.
- Strong relationship management and interpersonal skills, building rapport at all levels of seniority internally and externally.
- US Eastern Time zone preferred; Central Time zone considered.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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