Founding Head of Brand
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Job Description
Founding Head of Brand shaping Pairs' identity as a global family-office and investor network. Owning brand strategy, editorial, social content, video, and founder-investor storytelling.
Responsibilities:
- Own Pairs' brand strategy, positioning, voice, and visual identity
- Determine what Pairs says, where it says it, how it looks, and the impression formed by founders and investors
- Create and publish weekly founder and company posts on LinkedIn and X
- Own and produce weekly and monthly newsletters and a quarterly market report
- Repurpose recorded founder and investor interviews into films, series, clips, and new formats
- Run story shoots with founders and investors from booking and preparation through the shoot and final edit
- Edit video personally
- Maintain brand consistency across the website, social channels, and press
- Track and improve how founders and investors perceive Pairs
- Report to and shape strategy directly with the two co-founders
- Make the work from day one and build a team as the brand grows
Requirements:
- Built and run a brand end to end that can be reviewed, including setting the voice, creating content, running channels, and demonstrating results before and after
- Still create the work personally, including writing, video editing, and directing shoots
- Ability to identify new formats, series, and cuts from existing footage
- High-standard writing in a restrained register, with published work longer than a social caption
- Experience managing people who make the work, whether a small team or freelancers
- Ready to build a team over time
- Daily use of AI tools with clear judgment about where they improve work and where they compromise quality
- Familiarity with the founder and venture capital world is a strong advantage, but not a requirement
Benefits:
- Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
- Direct access to the co-founders and real creative freedom
- Library of recorded founder and investor interviews ready to edit
- Video team already in place
- Room to build a team around you as the brand grows
- Best AI tools, paid for
- Brand ownership and creative control
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