Head of Brand – Narrative
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Job Description
Head of Brand & Narrative shaping Level AI’s enterprise customer-experience technology brand. Driving narrative, creative direction, communications, and executive thought leadership.
Responsibilities:
- Drive Level AI’s narrative direction and supporting creative approach
- Recruit, vet, and manage freelance graphic designers, video producers, and motion designers
- Own the freelance creative roster, rates, turnaround expectations, and quality bar
- Write detailed creative briefs for contractors
- Define and maintain brand standards across visual identity and writing style
- Enforce the v7 messaging system across marketing surfaces
- Own the website and blog CMS at the template, information architecture, and publishing level
- Direct creative for marquee field marketing events and large campaign moments
- Advise Growth, PMM, and the performance marketing agency on ad and campaign creative
- Build the top-of-funnel narrative in partnership with the CEO, VP Marketing, and CRO
- Identify and sequence category arguments across formats and quarters, including executive voices
- Set strategy with the communications agency and manage the client relationship
- Own speaking and conference submissions and align narratives with the event calendar
Requirements:
- 7+ years in brand, editorial, or communications
- Experience at a B2B SaaS company selling to enterprise buying committees
- Strong writing portfolio, particularly around thought leadership, value articulation and differentiation
- Demonstrated visual judgment
- Experience art-directing designers
- Experience recruiting and managing creative freelancers
- Ability to source freelancers, set rates, brief them, and end relationships when necessary
- Hands-on fluency in CMS and marketing automation tools
- Experience with Framer and HubSpot
Benefits:
- Competitive salary and equity packages
- Comprehensive medical, dental, and vision benefits
- Flexible PTO
- Fast-moving, collaborative, and high-growth environment
- Opportunity to shape the future of customer experience technology
- Remote work
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