Head of Growth
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Job Description
Lead growth initiatives for OuterSignal, a B2B SaaS company transforming e-commerce customer intelligence. Drive demand generation, customer acquisition, and affiliate partnerships.
Responsibilities:
- Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
- 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
- Deploy a $1M+ annual growth budget across channels that actually convert
- Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
- Build and manage our affiliate program (agencies, consultants, tech partners)
- Oversee our outbound and cold email strategy
- Work directly with Founders on channel strategy, messaging, and market positioning
- Hire and scale the growth team as we hit milestones
Requirements:
- 4+ years in B2B SaaS growth, demand gen, or performance marketing
- You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
- Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
- Experience building affiliate or partnership programs from scratch
- Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
- Fluent in HubSpot (or similar CRM) for pipeline management and automation
- You think in CAC, LTV, payback period, and channel contribution
- Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
- Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.
Benefits:
- Impact: Join at the ground floor where your work directly influences company trajectory
- Growth: Rapid company growth creates exceptional learning and advancement opportunities
- Flexibility: Remote-first culture with autonomy over your work
- Team: Work alongside the founding team
- Mission: Revolutionizing the way brands understand and market to their customers
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