Senior Growth Marketing Specialist
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Job Description
Senior Growth Marketing Specialist driving expansion revenue for a SaaS company through multi-channel campaigns. Collaborating with cross-functional teams to execute data-driven marketing strategies.
Responsibilities:
- Support the execution of full-funnel, multi-channel marketing campaigns that drive upsell, cross-sell and revenue growth across the existing customer base.
- Assist in managing end-to-end campaigns execution, from intake through launch, including audience creation, asset coordination, QA, deployment & performance tracking / reporting.
- Maintain campaign calendars and ensure initiatives are delivered on time and aligned to business priorities.
- Collaborate with marketing channel owners, product, operations, and sales teams to ensure campaigns are aligned with business goals.
- Partner with content and creative teams to help develop messaging and visuals that resonate with customers.
- Coordinate campaign assets, messaging, and launch requirements across stakeholders.
- Act as a key point of contact for campaign execution and operational support.
- Assist with customer segmentation and targeting to ensure campaigns are personalized and relevant to the audience.
- Identify trends and opportunities for optimization based on campaign and customer behavior data.
- Monitor campaign performance and surface optimization recommendations to improve results.
- Stay current with industry trends and best practices to continuously improve campaign effectiveness.
Requirements:
- Bachelor's degree in marketing, business, or related field.
- 3-5 years of experience in marketing, with exposure to customer marketing, demand generation, or lifecycle campaigns.
- Experience supporting end-to-end campaign execution, including messaging development, creative coordination, and performance tracking.
- Ability to work cross-functionally, collaborating with product, sales, operations, and demand generation teams.
- Solid analytical skills and comfort using data to inform campaign decisions and report on performance.
- Strong written and verbal communication skills, with the ability to contribute to compelling messaging and content.
- Good organizational and project management skills, with the ability to manage multiple tasks simultaneously.
- Self-starter who can work both independently and collaboratively as part of a team.
- Passion for customer-centric marketing and delivering exceptional customer experiences.
Benefits:
- Flexible time off with ample learning and development opportunities to continue growing your career.
- Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
- Great work is rewarded through Bonusly, peer-nominated awards, and more.
- Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
- Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
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