User Acquisition Team Lead
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Job Description
User Acquisition Team Lead at MCR Media Group driving growth for online IQ tests and digital subscriptions. Leading a team across paid social channels to enhance user acquisition strategy.
Responsibilities:
- Lead, mentor, and develop a team of User Acquisition Managers, ensuring high performance and continuous growth.
- Own the planning, execution, and optimization of paid acquisition campaigns across channels such as Google, Meta, X/Twitter, and emerging platforms.
- Define user acquisition strategy and identify new growth opportunities across products and markets.
- Monitor campaign performance and ensure the team consistently achieves CPA, ROAS, and revenue targets.
- Drive creative testing initiatives and establish structured A/B testing frameworks to improve campaign performance.
- Collaborate closely with Product, Design, Analytics, and Leadership teams to align acquisition efforts with business goals.
- Support advertising budget planning, forecasting, and resource allocation.
- Analyze market trends, platform updates, and competitive activity to maintain a competitive advantage.
- Build scalable processes, reporting frameworks, and best practices across the user acquisition function.
Requirements:
- 5+ years of hands-on experience in performance marketing and user acquisition, with at least 1–2 years in a leadership or mentoring role.
- Proven expertise managing large-scale campaigns across Google Ads.
- Experience managing advertising budgets exceeding $100,000+ and delivering measurable growth results.
- Strong leadership skills with the ability to motivate, coach, and develop team members.
- Deep understanding of performance metrics, attribution, conversion tracking, and campaign optimization.
- Strong analytical mindset with the ability to make data-driven decisions and identify growth opportunities.
- Experience with marketing analytics tools, tracking systems, and reporting platforms.
- Familiarity with subscription products, web-to-web funnels, or direct-to-consumer businesses is a strong advantage.
- Self-motivated, proactive, and comfortable working in a fast-paced remote environment.
- Professional English proficiency (B2 level or higher).
Benefits:
- Competitive Compensation
- Attractive salary package aligned with experience and performance.
- Leadership Opportunity
- Take ownership of a key growth function and directly influence the company's acquisition strategy.
- Global Impact
- Join a company with a large international customer base and contribute to scaling products used by millions worldwide.
- Professional Growth
- Work alongside experienced marketing professionals in a data-driven, performance-focused environment.
- Access to Advanced Tools
- Leverage cutting-edge advertising platforms, analytics solutions, and AI-powered tools.
- Flexible Working Environment
- Fully remote role with the freedom to work from anywhere in Europe.
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