Head of Inbound Marketing
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Job Description
Head of Inbound Marketing owning the global inbound demand engine for 8x8. Leading strategy across paid media, email marketing, and webinars to drive customer acquisition.
Responsibilities:
- Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline.
- Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset.
- Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities.
- Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base.
- Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert.
- Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency.
- Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact.
Requirements:
- 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech.
- Proven success managing multi-channel paid media budgets across regions.
- Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels.
- Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing.
- Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes.
Benefits:
- Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock.
- Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.
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