Head of Performance Media – Strategic Acquisition
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Job Description
Head of Performance Media driving iGaming player acquisition through publishers, PPC, SEO, and media-buying partnerships. Managing budgets, commercial negotiations, performance tracking, and regulatory compliance.
Responsibilities:
- Build and manage strategic acquisition partnerships across publishers, PPC, SEO, and media-buying networks
- Secure website placements, sponsored content, and commercial partnerships
- Own acquisition budgets, negotiate deals, and scale the best-performing channels
- Track FTDs, CPA, player value, retention, ROI, and payback
- Identify new opportunities and turn them into revenue across multiple brands and markets
- Ensure campaigns comply with gambling advertising and platform regulations
Requirements:
- Existing, active relationships within the iGaming acquisition ecosystem
- Proven track record of securing placements
- Ability to generate commercial opportunities quickly
- Strong experience in iGaming, casino, sportsbook, or performance marketing
- Experience managing acquisition budgets
- Experience negotiating directly with partners
- Knowledge of publishers, PPC partners, media-buying agencies, parasite SEO networks, and traffic sources
Benefits:
- Highly competitive package
- Significant performance upside
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