Head of Social Media
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Job Description
Head of Social Media leading strategy and engagement for The Block across various platforms. Overseeing a team to enhance brand visibility and audience interaction in the digital asset space.
Responsibilities:
- Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives.
- Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging.
- Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts.
- Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website.
- Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management.
- Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content.
- Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors.
Requirements:
- Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship.
Benefits:
- Remote work flexibility
- Paid time off (local holiday policies respected)
- Health and wellness benefits (varies by location)
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