Lead Creative Strategist, Paid Growth
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Job Description
Lead Creative Strategist architecting and scaling paid acquisition growth at Reading.com. Driving insights to creative execution for high-performing digital campaigns.
Responsibilities:
- Architect and scale the paid acquisition creative engine for Reading.com’s growth
- Identify what makes a parent stop scrolling, click, and convert
- Build systems that turn insights into consistent creative wins
- Own the full performance creative lifecycle—from insights to results analysis
- Improve creative hit rate and build a testing engine for learning
- Define creative exploration, iteration, retirement with Growth partners
- Set creative priorities ensuring focus on highest-impact angles
- Provide specific, data-informed, and detail-oriented feedback
- Analyze Meta and TikTok performance data for patterns and fatigue
- Craft hook iterations and directing UGC creators
- Develop differentiated strategies across parent motivations
- Design testing roadmaps, automations, asset tracking, and feedback loops
- Raise the bar by challenging team and partner agencies
Requirements:
- 3–5+ years of experience leading performance creative for paid acquisition across major platforms (Meta, TikTok, Google, YouTube, etc.)
- Proven track record of turning audience insights and performance data into high-performing creatives at scale
- Experience running structured testing frameworks and improving creative hit rate over time
- Ability to prioritize ruthlessly: you focus on the few creative bets and iterations most likely to win. You’ve killed creatives you liked because the data didn’t support it.
- Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions
- Strong creative judgment. You understand hooks, formats, and pacing that stop the scroll and convert.
- Curious and resourceful—you actively mine organic content, comments, reviews, competitor ads, and user conversations for new angles
- Excited to adopt AI and automation to improve efficiency and output (not AI slop)
- Excellent written and verbal communication skills in English (as a remote company, we value clear and concise communication across all departments)
- Approaches problem-solving proactively with strong decision-making skills
Benefits:
- Competitive salary commensurate with experience
- Fully-vested 401k with matching contributions
- Annual cash profit sharing
- Medical and dental benefits
- Flexible office hours
- Ongoing education assistance
- Flexible PTO
- Remote office hardware reimbursement
- Company-owned laptop
- Monthly meal adventure
- Annual company retreat
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