Lead Director, Product Membership
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Job Description
CVS Health digital product leader overseeing Salesforce, Epic, and analytics platforms. Driving patient membership, retention, service recovery, and value-based care technology.
Responsibilities:
- Lead software, data engineering, Data Science, and Epic Analyst initiatives across membership, attribution, retention, service recovery, and value-based care programs
- Oversee software releases, data pipelines, and integrations across Salesforce/CRM, Epic EHR, and proprietary HCD analytics platforms
- Ensure system reliability, data integrity, and real-time observability
- Drive agile roadmap delivery, technical specifications, product backlogs, and sprint commitments
- Partner with operational leads to digitize worklists, automate manual interventions, and replace unscalable spreadsheets and manual report worklists
- Drive technology metrics tied to patient retention, panel stability, service recovery, roster accuracy, and value-based care attribution efficiency
- Coordinate data flow between Epic clinical workflows and retention and escalation tools
- Direct and mentor product managers, designers, and engineering leads
- Establish KPI frameworks, product health metrics, feedback loops, and outcome-oriented roadmaps
- Develop the product team’s capabilities in CRM/Epic product design, patient journey mapping, and data/AI-enabled patient engagement
- Serve as the operational and technology bridge between executive leadership and execution teams
- Report directly to the Executive Director, Digital Product – Patient Growth & Engagement
Requirements:
- Bachelor’s degree required
- 10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management
- 5–8+ years of leadership experience in healthcare software engineering, digital product management, or health-tech execution
- Specific domain expertise in patient membership management, patient engagement/retention programs, Salesforce CRM operations, and healthcare attribution models
- Deep understanding of enterprise CRM platforms, especially the Salesforce ecosystem
- Experience with cloud data pipelines, EDP/data warehousing, and API-led integration architectures
- Familiarity with Epic EHR workflows, HL7/FHIR integrations, and clinical worklist capabilities
- Track record leading multi-disciplinary technology pods including SDEs, Data Engineers, and SF Developers
- Expertise in sprint optimization, release management, and maintaining system SLOs/SLA performance
- Ability to analyze operational bottlenecks and engineer automated software solutions
- Excellent communication skills for working with executives, operational program managers, and software engineers
- Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations
- Graduate degree and/or clinical background (RN, MD, DO, NP, PA) preferred
- Willingness to travel domestically, generally once per quarter or more frequently
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources supporting physical, emotional, and financial well-being
- CVS Health bonus, commission or short-term incentive program
- Equity award program
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