Lifecycle Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Lifecycle Marketing Manager at Tava Health focusing on user lifecycle strategy and provider signups. Collaborating with teams to optimize lifecycle marketing for mental health support.
Responsibilities:
- Develop and own the end-to-end lifecycle marketing strategy, with a main focus on provider performance.
- Identify key moments in the user journey to optimize current messaging or insert new lifecycle campaigns to increase total sessions booked and completed.
- Spearhead initiatives specifically designed to increase client signups and completed sessions.
- Collaborate with Product and Engineering teams to define customer data and event data needed to execute conversion strategies.
- Design, implement, and manage automated, multi-channel marketing campaigns (e.g., welcome, nurture, and re-engagement).
- Rigorously test and iterate on all campaign elements—including subject lines, messaging, timing, segmentation, and CTAs—to continuously improve performance metrics (e.g., open rates, click-through rates, conversion rates).
- Expertly manage and utilize our marketing automation platform (experience with Iterable or similar platforms like Braze, Customer.io, or HubSpot is required) for campaign deployment and reporting.
- Utilize basic HTML knowledge to build, QA, and deploy responsive email and sms message templates, ensuring consistent display across devices and clients.
- Strategize, write, and edit compelling, brand-aligned copy for all lifecycle communications that resonates with individuals seeking mental health support.
- Monitor, analyze, and report on campaign performance, providing actionable recommendations for future strategy.
- Present results and insights to stakeholders on a regular basis.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.
- Demonstrated expertise in driving measurable conversions.
- Hands-on, expert-level experience with a modern marketing automation platform - Iterable and Hubspot preferred
- Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.
- Proficiency in setting up and analyzing A/B and multivariate tests.
- Basic working knowledge of HTML/CSS for template creation and troubleshooting.
- Excellent analytical skills and ability to use data (e.g., Mixpanel, BI tools) to inform decisions.
Benefits:
- Competitive salary and stock options
- Tava mental health benefit – free access to therapy for you and your family
- Medical and dental insurance – for you and your dependents
- Monthly HSA contributions
- Generous PTO and paid holidays
- Work from home
- Paid parental leave
- Weekly team lunches
- Opportunity to shape a growing company and culture
Similar Jobs
Senior Marketer, API
Senior Marketer responsible for generating new reach and pipeline for Modash’s API business. Collaborating with a small team on various marketing initiatives and owning promotion projects.
Marketing Program Specialist
Marketing Program Specialist executing digital marketing programs for cloud computing services at Akamai. Utilizing data-driven strategies to coordinate global marketing efforts for high-impact campaigns.
Marketing Communication Specialist
Marketing Communications Specialist shaping internal and external communications for Bomb Party. Driving brand consistency and supporting strategic marketing initiatives from a remote location.
Field Marketing Manager – Deep Brain Stimulation, DBS
Field Marketing Manager at Abbott driving marketing strategies for Brain Therapies in the US Deep Brain Stimulation portfolio, requiring healthcare industry expertise.
Marketing Specialist
Marketing Specialist creating and executing digital marketing campaigns for ZERO TO THREE’s products and services. Collaborating with teams to enhance brand awareness and generate leads for professional development offerings.
Manager, Retail Media – Shopper Marketing
Manager overseeing retail media and shopper marketing for a consumer products company. Ensuring effective campaign execution and measurable outcomes across multiple platforms while collaborating with various stakeholders.
Manager, Retail Media – Shopper Marketing
Manager of Retail Media & Shopper Marketing for eJam driving measurable advertising results across Amazon and retail media networks. Responsible for campaign execution, strategy, and performance management.
Regional Marketing Partner
Regional Marketing Partner supporting local marketing efforts for live entertainment events. Engaging with regional marketing opportunities, media channels, and local promotions in Germany.
Customer Marketing Manager
Customer Marketing Manager at Cohere focusing on customer advocacy and marketing campaigns for AI solutions. Collaborating with teams to create impactful narratives and optimize customer engagement.
Marketing Manager
Director of Marketing at ATI responsible for marketing strategies and brand positioning. Leading a high-performing marketing function in the automotive training industry.
Field Marketing Manager
Field Marketing Manager driving event execution to foster customer relationships and generate sales opportunities. Collaborating with sales and marketing to create impactful programs at Spellbook.
Corporate Marketing Manager
Marketing Manager executing corporate marketing strategies for Tort Experts. Overseeing events, content, and outbound campaigns to drive execution and revenue.
Strategic Marketing Manager
Strategic Marketing Manager leading market assessments for Amcor’s Healthcare business. Collaborating with teams to influence portfolio direction across EMEA in Medical and Pharma segments.
VP, Marketing
VP of Marketing leading strategic marketing initiatives for Packetlabs, a cybersecurity consulting firm. Focusing on demand generation, brand positioning, and team leadership.
Senior Area Marketing Manager, Oncology
Area Marketing Manager overseeing marketing efforts for Natera's oncology products, enhancing awareness and adoption among healthcare providers in the Northeast region.
Senior Director, Partner Marketing
Senior Director leading partner marketing for Actionstep's growth opportunities. Building co-marketing infrastructure and effective partner enablement to drive growth across regions.
Senior Marketing Manager, Entertainment Value Proposition
Senior Marketing Manager for TELUS leading strategy and positioning for Optik TV. Collaborating with teams to integrate TV and streaming into one entertainment experience.
Senior Partner Marketing Manager – National Partners
Partner Marketing Manager responsible for integrated marketing campaigns and engagement with US and Canada partners. Focusing on demand generation and enablement to drive business growth.
Social Media Marketing Analyst (Mid-level)
Marketing Analyst responsible for managing content strategy for multiple social media channels. Engaging with communities and analyzing performance for a SaaS solutions company.
Media Buyer
Meta Ads Media Buyer for a fast-moving marketing agency specializing in outdoor living contractors. Responsible for managing Meta ad campaigns to drive lead generation performance.