Lifecycle Marketing Manager
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Job Description
Performance Lifecycle Marketing Manager driving engagement and retention for educational products at Teaching.com. Leading email lifecycle strategies and extending to additional communication channels.
Responsibilities:
- Own the strategy and implementation of features on products like Typing.com, Reading.com, and Nitro Type
- Manage the full email lifecycle across multiple products and drive activation, engagement, and retention
- Map user journeys, identify high-impact moments, write and design emails, analyze data, and iterate for continuous improvement
- Extend communications playbooks to other channels like push notifications once email strategies are established
- Work hands-on in a full-stack lifecycle marketing role, not just on high-level strategy execution
Requirements:
- 4+ years of hands-on lifecycle or CRM marketing experience, ideally in a product-led or freemium environment
- Expertise with AI tools that enable copywriting, email design and data analysis
- Proven track record designing, deploying, and optimizing email programs that move user behavior metrics (activation, retention, conversion)
- Strong working knowledge of at least one ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Sendgrid)
- Serious data capabilities—able to pull insights, define KPIs, run A/B tests, and let results drive decisions
- Can write clear, engaging copy and have a feel for layout and design (you don't need to be a designer, but you need good taste)
- Experience mapping user journeys and identifying lifecycle touchpoints across multiple products or user segments
- Flexible, well-organized, and experienced working in a fast-paced small company environment
- Exceptional communication skills, particularly written (as a remote company, we heavily emphasize written communication across all departments)
- A proactive approach to problem-solving with strong decision-making skills
- A positive attitude and entrepreneurial spirit
Benefits:
- Competitive salary
- Unlimited paid time off
- Company-owned laptop
- Remote office stipend
- Flexible office hours
- Ongoing education assistance
- Annual company retreat
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