Lifecycle & Retention Marketing Manager
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Job Description
Lifecycle & Retention Marketing Manager at Selkirk Sport focusing on targeted B2C campaigns to grow pickleball engagement. Collaborating across teams to enhance retention ecosystem.
Responsibilities:
- Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty.
- Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime.
- Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows.
- Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift.
- Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach.
- Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices.
- Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.
Requirements:
- 4–6+ years of relevant experience in digital, email, and SMS marketing, preferably within DTC, retail, or sports industries.
- Proficiency with Maestro (CDP/ESP) or similar CRM campaign management tools.
- Proven ability to work with product and merchandising teams to develop brand-relevant marketing initiatives and deep audience segments.
- Strong critical thinking skills with the ability to analyze performance metrics and implement data-driven optimizations.
- Excellent verbal and written communication skills with a track record of effective cross-functional collaboration.
- Highly organized with strong attention to detail and the ability to work autonomously in a fast-paced, rapidly evolving environment.
- A results-oriented personality with a "can-do" attitude; someone who takes full accountability for their work and is eager to continually improve processes.
- A genuine love for pickleball or a strong desire to join and grow our passionate community.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
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