Manager, Market Research – Segmentation
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Job Description
Market Segmentation Manager leading strategies to deliver critical business insights at C&W Services. Overseeing a team of researchers to drive customer targeting and campaign effectiveness.
Responsibilities:
- Lead, mentor and develop a high performing team of 3-5 market researchers based out of our shared service center in India
- Establish clear goals, workflows and quality standards across regions and time zones
- Drive a culture of collaboration, curiosity and continuous improvement
- Manage capacity planning and resource allocation across projects
- Build and own the market research roadmap aligned with business priorities
- Define subsets of the total addressable market where C&W Services has a high likelihood of winning
- Work with the Operations to identify opportunities for expansion within our existing base of clients
- Support Marketing with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
- Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
- Clearly communicate insights and recommendations to the Growth team backed by data
- Translate complex data into clear, actionable insights for senior leaders
- Partner with the Technology team on predictive analytics, segmentation and modeling
- Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
- Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities
- Standardize research processes, data management practices, and documentation
- Implement best practices for research methodology, project management, and quality control
Requirements:
- 4+ years of demonstrated success overseeing a team in a market research / analytics role
- Proven experience leading global or offshore research teams
- Strong expertise in primary and secondary research methods
- Analytically minded strategic thinker who can proactively identify opportunities for growth
- Commitment to interpersonal effectiveness
- Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
- Champion diversity and creates an environment of inclusion
- Possesses a growth mindset and works with positive intent
- Promotes continuous improvement, embraces change and is a change agent
- Knowledge of Python and SQL; HTML and CSS preferred
- Proficiency with research tools and platform (e.g. Qualtrics, SPSS, Tableau, or similar)
- Experience in B2B, enterprise or real estate markets
- Master’s degree in business, marketing, statistics or a related field preferred
Benefits:
- health, vision, and dental insurance
- flexible spending accounts
- health savings accounts
- retirement savings plans
- life and disability insurance programs
- paid and unpaid time away from work
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