Manager, Omni Channel Marketing
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Job Description
Manager Omnichannel Marketing leading digital marketing strategies at IGS Energy. Responsible for executing and optimizing campaigns across all customer touchpoints and channels.
Responsibilities:
- Reporting to the Director, Brand and Product Marketing, lead the strategy, execution, and performance of core digital marketing channels.
- Coordinate with partners to ensure a cohesive presence across all customer touchpoints.
- Drive measurable business impact through strengthening analytics, web strategy, and results-oriented decision-making.
- Own website strategy and marketing processes in partnership with IT, ensuring it supports business goals and performance outcomes.
- Define success metrics, ensure reliable reporting, and continuously optimize campaigns, content, and web experiences.
- Elevate the team’s analytical maturity and hold them accountable for outcomes.
Requirements:
- 5-7+ years of experience in digital marketing, omni-channel strategy, or integrated campaigns, with demonstrated ownership of outcomes, not just execution.
- Hands-on experience leading web strategy and optimization, including prioritization, governance, and partnership with IT or engineering teams.
- Proven track record using analytics and performance data to improve campaign effectiveness and influence business decisions.
- Experience leading teams and cross-functional initiatives in matrixed environments involving Business Units, Brand/PR, and creative partners.
- Hands-on experience applying AI or emerging technologies in digital marketing, omni-channel campaigns, or content strategy.
Benefits:
- Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.
- Robust support through Headspace and free mental healthcare visits for you and your dependents.
- Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.
- Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.
- paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.
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