Marketing Coordinator
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Job Description
Marketing Coordinator executing marketing strategies, managing events, and analyzing performance. Collaborating with teams and creating content in a remote capacity.
Responsibilities:
- Assists in the planning, coordination, execution, and tracking of marketing programs, such as email campaigns, event planning, social media presence, or content marketing
- Coordinates product, event, or content marketing campaigns, including copy, graphic design, scheduling, testing, and database management
- Collaborates with the content team to develop compelling and engaging content for various marketing channels, including blog posts, social media posts, email newsletters, and website content, ensuring consistent brand voice
- Manages and maintains the company's social media profiles and presence, including scheduling posts, responding to comments, and monitoring engagement metrics
- Evaluates and monitors campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports to be shared with the marketing team on a regular basis
- Project manages and coordinates marketing events (tradeshows, conferences, meetings), including logistics, scheduling, promotion, managing and reporting on registrations, vendor coordination, contract negotiation, and follow-up activities
- Collaborates with cross-functional teams, including sales, product, and design, to ensure alignment of marketing efforts
- Conducts market research and competitor analysis to identify trends, opportunities, and best practices in the industry
Requirements:
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Demonstrated ability to be creative in concept, writing, and design
- Solid interpersonal skills to appropriately represent the department and the company as a whole
- Project management experience, as well as organization and time-management skills for juggling numerous time-sensitive projects simultaneously while producing quality results
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Exceptional attention to detail
- Self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines
- Ability to analyze metrics and create reports
- Working knowledge of standard office programs and other standard programs used in the performance of this role
- 1+ years of experience in marketing, internship experience considered
- Bachelor's degree in business administration, marketing, communications, or a related field or equivalent experience
Benefits:
- Physical and Mental Health Benefits
- Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans
- Telehealthcare – for Medical and Behavioral visits
- Generous PTO with buy/sell options
- 9 Company holidays, a floating day off, and a day off for volunteering
- Employee Assistance Program
- Wellness program - earn insurance discounts or credit towards health-related items
- 401K Plan with employer matching contributions
- Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses
- Bonus and Recognition programs
- Tuition Assistance
- Consultation with financial planner
- Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available
- Group Discount programs - mobile, technology services, etc., to help you save money
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