Lifecycle Copywriter – Contract
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Job Description
Lifecycle Copywriter creating email, push, and SMS campaigns for The Ride Platform’s rental, insurance, and SaaS brands. Optimizing customer journeys for bookings, retention, and conversion.
Responsibilities:
- Write seasonal and promotional campaigns across Outdoorsy, Roamly, and Wheelbase
- Write and refresh automated lifecycle flows for renters, hosts, policyholders, and operators
- Deliver complete email copy including subject line, preheader, headline, body, and CTA
- Create 2–3 subject line, preheader, and CTA variants for major sends
- Collaborate with Design on layout and hierarchy
- Review monthly test results, apply winning insights, and propose rewrites for underperforming flows
- Adapt email messaging into push, SMS, and in-app copy
- Meet deadlines and keep Lifecycle and Brand stakeholders updated
- Build a reusable library of lifecycle copy blocks
- Report to the Senior Lifecycle Marketing Manager and collaborate with Lifecycle, Product, Design, Brand, and Sales/Service teams
- Produce approximately 30 emails, 15 push messages, and 10 SMS messages quarterly
- Improve email click-through and conversion rates and develop voice guidelines for Outdoorsy and Roamly
Requirements:
- 3+ years of lifecycle, CRM, or email copywriting experience
- Experience ideally at a consumer tech, marketplace, or startup company
- Portfolio with live lifecycle emails, automated flows, and subject lines
- Experience in insurance, fintech, SaaS, or a two-sided marketplace preferred
- UX or in-app writing is a plus
- Daily proficiency with AI tools such as Claude and Gemini for research, drafting, variants, and editing
- Ability to simplify complex topics such as insurance coverage, payments, and policies
- Revenue-driven approach to subject lines and CTAs
- Bias for action and ability to move quickly from brief to finished, test-ready copy
- Skilled in Iterable or similar email platforms such as Braze, Klaviyo, or Customer.io
- Proficiency with Google Docs and Figma
Benefits:
- Competitive compensation of $55-$65/hour
- Growth opportunity at an early-stage company
- Remote work or work from the Austin office
- Marketplace discounts
- Work-life balance culture
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