Commercial Copywriter, German C2
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Job Description
Commercial Copywriter creating German-English copy for YOYABA’s B2B SaaS growth accounts. Developing and optimizing messaging across web, ads, social, SEO, and LLM platforms.
Responsibilities:
- Own copy for B2B SaaS accounts from the initial idea through final approval
- Develop messaging from briefs, product knowledge, and market understanding in German and English
- Collaborate with Creative Strategists, Designers, Account Strategists, Organic Growth Consultants, and SEO Managers
- Ensure quality, tone of voice, and consistent messaging across all channels
- Analyze products, buyers, markets, and competitors
- Create short- and long-form copy for product and landing pages, social and Google creatives, LLM platforms, organic social posts, and articles
- Use LLMs and in-house content tooling from research through distribution
- Review copy performance in search, ads, and on websites, and continuously optimize it
- Review drafts and AI-generated output for accuracy, tone of voice, structure, and impact
- Collaborate with internal and external writers as well as clients’ content teams
- Develop at least one skill, system, or automation for the team
- Provide feedback and quality assurance to support the development of other writers
Requirements:
- Experience writing copy for web, product, ads, social media, or long-form content
- A portfolio of performance-driven copy; the portfolio matters more than the résumé
- Ability to translate positioning, personas, or campaign ideas into copy
- Understanding of how buyers think and how copy influences business outcomes
- Foundational knowledge of paid media on social, Google, and LLM platforms
- SEO and AEO knowledge is a plus
- Experience using LLMs for research and drafting
- Ability to build your own skills, systems, and automations
- Willingness to test, learn, and iterate
- Strong commitment to quality, along with the ability to give and receive feedback
- Passion for start-ups and B2B SaaS
- German at C2 or native-speaker level
- English at least at C1 level
- A strong feel for grammar, tone of voice, and rhythm in German and English
- Ability to express complex ideas concisely
Benefits:
- Coaching program for personal and professional development
- Flexible remote work
- Opportunity to work from the Hamburg office
- Workations
- Urban Sports Club and Humanoo memberships
- Company pension plan with up to a 60% employer contribution
- Clear career development paths
- Collaboration with a supportive team
- Freedom to shape how you work
- Use of CAIDI, the company’s proprietary intelligence layer
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